From the beginning

Our story began with a single antioxidant molecule. In the 1990s, our founding scientists at the University of Otago in New Zealand, Professors Mike Murphy and Professor Robin Smith set out to discover why many antioxidants weren’t well-absorbed by specific parts of the body very effectively.

Exploration & validation

This phase marked a period of scientific exploration. Independent clinical trials were initiated, and safety and early efficacy studies were completed, laying the groundwork for future breakthroughs.

Clinical breakthrough

A University of Colorado Boulder study made headlines with its finding that “a novel antioxidant makes old blood vessels seem young again” showing that older adults taking MitoQ experienced vascular function comparable to someone 15–20 years younger.

The research demonstrated a 42% improvement in a key measure of endothelial health after six weeks of supplementation, reflecting significant age-related benefits.

Global expansion and brand evolution

Since 2016, MitoQ has been expanding globally, establishing a presence in key markets including New Zealand, the United States, and China. This phase also saw the deepening of scientific partnerships, including the formation of our Scientific Advisory Board, and a growing investment in research, product innovation, and consumer education.

2013 marked the launch of the 1st MitoQ consumer health supplement range (MitoQ Pure featuring only Mitoquinol).  Following the launch of MitoQ Pure, the brand has evolved into a diverse range of products grounded in our expertise in cellular health and healthy aging. These targeted formulations to support key functional health areas such as heart, liver, brain, skin and metabolic health, are designed to meet the growing and evolving needs of modern lifestyles.

In 2022, the MitoQ brand was refreshed with a bold new visual identity and sustainable packaging, reflecting our continued commitment to science, innovation, and long-term wellbeing for both people and the planet.